SEO has a bad reputation of being spammy, but search engines are getting smarter. If you want to appear in search results, you need to create authentic, helpful content that gets attention. Every week we see new people join our membership site through this strategy. Think about the other products or services you are already selling and add a simple upsell to a free trial to your membership site. Many search engines, including Google, also incorporate a website’s age into the overall rank of a site. If a site went online in 1998, it might have a higher PageRank than a site created in 2018.
It is absolutely critical that your content be original, relevant, interesting, informative, and that it provides value for the reader in some way. There’s no point in simply churning out content for the sake of filling a blog. You really need to understand your audience, and to have a grasp of their pain points and interests in order to plan out your content calendar. Now, a tried and tested tactic for new websites and websites without a strong backlink profile is to choose keywords with low ranking difficulty.
- So, they need to generate a positive return on investment for them to be worthwhile.
- We’re sure you’ve encountered articles similar to this one that promise to show you “x amount of tips” to do something for free, only to have a big, red price tag at the end.
- Today, more traffic occurs on mobile than desktop, so if you’re making your visitors pinch and scroll their way around your site, you’re basically telling them to go elsewhere.
- Many search engines, including Google, also incorporate a website’s age into the overall rank of a site.
If you have a brick-and-mortar store, submitting to local directories is even smarter. Other locations you should consider placing your website are Angie’s List, Yellow Pages and Yelp. This is a crucial marketing strategy that yields huge benefits. First, it strengthens your SEO when you include a link to your site in a guest post or author bio. Second, it generates awareness of your brand by encouraging new audiences to click on your site and browse.
Getting your site on Google
On the flip side, you can also promote your website by becoming a guest blogger yourself. If you choose to go this route, you’ll be writing articles that will be published on sites other than your own. Additionally, all Wix websites are instantly indexed by Google, which is a crucial first step in getting your website on Google. This is the bedrock of website promotion, as it ensures your website can be discovered by new visitors. We’re sure you’ve encountered articles similar to this one that promise to show you “x amount of tips” to do something for free, only to have a big, red price tag at the end.
From there, not only does https://www.sitepronews.com/2022/09/14/how-to-promote-your-brand-new-site-the-ultimate-guide/ index your content, but others can embed your video on their blogs and share it via social media. Although going “viral” is certainly desirable, it’s important to remember that not every video needs to get a million views to successfully drive traffic to your website. Instead, focus on a call to action that tells viewers exactly where to go , how to do it , and why to do it (free content, contest, etc.) once they’ve finished watching. Millions of people use Facebook every day and the average U.S. And it’s not only popular with teenagers and college students — all types of demographics are now regular users of the social network. Additionally, according to a study from Nielsen, people are 68 percent more likely to remember seeing an ad with social context than without.
By far, one of the most effective promotional strategies for a membership site is the seasonal public launch. To use this strategy, you’ll need to publicly open and close your membership site a few times per year. We’ll start by walking you through the front door promotion campaigns we use to get new members. Then we will share a few of our favorite back door strategies that have worked well. Use online tools to monitor and compare search keywords to help better judge what keywords to use on your site.
Write articles that’ll attract your audience on Medium and include links to your main blog. If your content isn’t relevant to the lives of your audience, they won’t bother reading it. For example, if your audience is pet lovers, creating content about pet care will likely attract them. Is the process of planning, creating, and publishing content to elevate your relationship with your audience. Excellent content marketing encourages people to act according to both their best interests and yours. Pitching linkable assets to journalists and bloggers – You can use something you’ve already created or create something special for that occasion.